KING CONSULTING


Having been a partner in another consulting firm, Frank King decided to go it on his own. With a last name like king, you'd have to be your own ruler, wouldn't you? I had helped Frank's previous firm create a brand identity, which they were pleased with, so when he decided to go solo he reached out to me to help him with his new identity. 


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Geographic information system consultants study geographic data to help many different organizations, from health and government to retail and telecommunications, solve problems. With that in mind, I knew that Frank's logo had to be clean, clear, and confident. After exploring a bunch of ideas, both Frank and I felt like this geometric crown encompassed the structural thinking of data analysis while still having a bit of fun.  


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FIT FOR A KING

After playing around with a bunch of colour palettes I eventually narrowed it down to colours "fit for a king". We both agreed that the gold and purple often found in royal fabrics would work great for Frank's identity. 

For his business cards, we went with a gold foil for the crown, which looked fantastic, or as Frank put it: "The gold crown is the highlight. The pics won’t do it justice...it shimmers when you tilt it back and forth."

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Because GIS is all about data, and finding patterns, I felt that it was important that pattern be a part of Frank's brand. With royal fashion still top-of-mind, I started looking at the patterned luggage of Louis Vuitton, something I had always found visually striking. The crown emblem of the logo made for a perfect and unique pattern that could add subtle texture throughout Frank's marketing



At the end of the project both Frank and I were very happy with the results of his identity design and I wish him continued success. 


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